SEO for Rails
Turbolinks, meta tags, and SEO for Rails apps.
Overview
Rails renders server-side, which is great for SEO. The main pitfalls are Turbolinks/Turbo hiding content changes from crawlers and inconsistent meta tags across views.
Common SEO issues
- Meta tags set per-view inconsistently
- Turbo Drive causing crawlers to miss client-rendered meta
- Missing sitemap generation
Implementation checklist
- Use the meta-tags gem for per-page title, description, canonical
- Generate sitemaps with the sitemap_generator gem on a cron
- Add JSON-LD in layouts via content_for
- Add canonicals on paginated routes
- Noindex admin and filter routes
Schema tip
Use the meta-tags gem's display_meta_data helpers to inject JSON-LD into the head server-side.
Internal linking tip
Build helper methods to render related-resource links with keyword-rich anchor text from your models.
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