SEO for Wix
Wix's built-in SEO tools and what to override.
Overview
Modern Wix has strong built-in SEO (meta, sitemaps, schema, SSR) but defaults still need tuning. SEO success depends on unique content and reviewing each page's settings.
Common SEO issues
- Leaving default placeholder meta on new pages
- Heavy Wix app integrations slowing CWV
- Duplicate archive/index pages
Implementation checklist
- Customise title and description on every page in Wix SEO settings
- Review and trim unused Wix apps
- Enable and verify the auto sitemap in Search Console
- Add custom structured data where Wix defaults are thin
- Set canonicals on duplicate or multilingual pages
Schema tip
Use Wix's SEO Patterns to apply schema across page types, and add custom JSON-LD for unique content types.
Internal linking tip
Use Wix's internal linking and menu structure to connect related pages with descriptive anchor text.
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