CTR Benchmarks by Ranking Position

How click-through rate really falls as you move down the results page, measured from real Search Console keywords.

Based on 47 keyword entries across 10 analyzed exports.

The gap between actual CTR and the expected rate for each position is where clicks are quietly leaking away — usually fixable with better titles and rich results.

Pos 2

0.44% actual

expected 15.00%

Pos 4-5

0.38% actual

expected 7.00%

Pos 6-10

0.33% actual

expected 2.90%

Actual CTR Expected CTR for position

Across the dataset, the steepest losses tend to cluster in positions 4–10, where a strong title and a rich result can double or triple clicks. Our analysis flags exactly which of your keywords sit in that gap and writes title variations to close it.

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