Doorway Pages
Low-value pages created only to rank for specific location/query variations.
What it is
Doorway pages are near-identical pages built solely to capture a specific search (e.g. one thin page per city) without serving distinct user need.
Why it matters
Google explicitly penalises doorway pages. They can trigger a manual action and drag down the whole site's trust.
How to fix it
Replace thin location/query pages with a smaller number of genuinely useful, unique pages. Consolidate and 301 near-duplicates to the strongest version.
What our AI checks
Our engine flags clusters of near-identical low-value pages and recommends consolidation.
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