Hreflang Errors

Incorrect hreflang tags prevent Google showing the right language version.

High priority · International

What it is

Hreflang tags tell Google which language/region version of a page to show. Misconfigured hreflang causes the wrong version to rank or pages to be omitted.

Why it matters

Hreflang errors send users to the wrong language, tanking conversions and creating duplicate-content problems across regions.

How to fix it

Use correct ISO language/region codes, include return tags (each version must point back), keep hreflang in the sitemap or HTTP headers, and validate in Search Console.

What our AI checks

Our engine detects multi-region page patterns and flags likely hreflang misconfigurations for review.

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