Intrusive Interstitials

Full-screen popups blocking content on mobile, a known ranking penalty.

Medium priority · Mobile SEO

What it is

Intrusive interstitials cover the screen on mobile load (newsletter walls, age gates that block content), making the page hard to use.

Why it matters

Google penalises intrusive mobile interstitials because they harm the user experience, directly affecting mobile rankings.

How to fix it

Avoid full-screen overlays on mobile load. Use banners or smaller overlays, or delay interstitials until after interaction. Legally required interstitials are exempt.

What our AI checks

Our engine flags pages with poor mobile engagement that may use intrusive interstitials.

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