Redirect Chains
Multiple sequential redirects slow crawlers and dilute link equity.
What it is
A redirect chain is when A redirects to B, which redirects to C. Each hop loses equity and adds latency for users and crawlers.
Why it matters
Chains waste crawl budget, slow page loads, and pass less PageRank than a direct 301. Long chains often go unnoticed until they cause indexing gaps.
How to fix it
Update each redirect to point straight to the final destination (A → C). Audit redirect maps after migrations and collapse any chain longer than one hop.
What our AI checks
Our engine surfaces URLs with dropping impressions that may sit behind redirect chains and recommends collapsing them.
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