How to Fix Redirect Chains
Multiple sequential redirects slow crawlers and dilute link equity.
Symptoms you'll see
A redirect chain is when A redirects to B, which redirects to C. Each hop loses equity and adds latency for users and crawlers.
Why it happens
Chains waste crawl budget, slow page loads, and pass less PageRank than a direct 301. Long chains often go unnoticed until they cause indexing gaps.
Step-by-step fix
Update each redirect to point straight to the final destination (A → C). Audit redirect maps after migrations and collapse any chain longer than one hop.
How SEO Surgeon catches it
Our engine surfaces URLs with dropping impressions that may sit behind redirect chains and recommends collapsing them.
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