SEO for Dentists
Local SEO, service pages, and review strategy.
Overview
Dental SEO is local-first: patients search for treatments near them. Success comes from distinct service pages, strong local signals, and a review engine that compounds trust.
Common SEO issues
- Single "services" page instead of dedicated treatment pages
- Weak Google Business Profile optimisation
- Few or stale reviews
- Thin location pages
Implementation checklist
- Build a page per treatment (implants, orthodontics, whitening)
- Fully optimise your Google Business Profile
- Automate review requests after appointments
- Add LocalBusiness + Dentist schema
- Earn local citations and backlinks
Schema tip
Implement LocalBusiness (Dentist) schema with openingHours, geo, and aggregateRating on the homepage and location pages.
Internal linking tip
Link each treatment page to relevant FAQs and your booking page with descriptive anchor text.
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