SEO for Dentists

Local SEO, service pages, and review strategy.

Overview

Dental SEO is local-first: patients search for treatments near them. Success comes from distinct service pages, strong local signals, and a review engine that compounds trust.

Common SEO issues

  • Single "services" page instead of dedicated treatment pages
  • Weak Google Business Profile optimisation
  • Few or stale reviews
  • Thin location pages

Implementation checklist

  • Build a page per treatment (implants, orthodontics, whitening)
  • Fully optimise your Google Business Profile
  • Automate review requests after appointments
  • Add LocalBusiness + Dentist schema
  • Earn local citations and backlinks

Schema tip

Implement LocalBusiness (Dentist) schema with openingHours, geo, and aggregateRating on the homepage and location pages.

Internal linking tip

Link each treatment page to relevant FAQs and your booking page with descriptive anchor text.

Want this tailored to your site? Upload your Google Search Console export and our AI will prioritise these fixes for your actual pages and keywords.

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