SEO for Solicitors

Practice-area pages and E-E-A-T for legal.

Overview

Legal SEO is heavily governed by E-E-A-T — Google demands visible expertise and trust. Distinct practice-area pages authored by named solicitors outperform generic content.

Common SEO issues

  • Generic "areas of law" page instead of specific practice pages
  • No author bios or credentials
  • Thin, duplicated content across office locations
  • Missing LegalService schema

Implementation checklist

  • Create a page per practice area with real depth
  • Add author bios with credentials and photos
  • Implement LegalService schema
  • Build location pages only where you have a real office
  • Earn authoritative legal backlinks

Schema tip

Use LegalService / ProfessionalService schema with named author and FAQ schema per practice area.

Internal linking tip

Link practice-area pages to related case studies and FAQs authored by the named solicitor.

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