SEO for Solicitors
Practice-area pages and E-E-A-T for legal.
Overview
Legal SEO is heavily governed by E-E-A-T — Google demands visible expertise and trust. Distinct practice-area pages authored by named solicitors outperform generic content.
Common SEO issues
- Generic "areas of law" page instead of specific practice pages
- No author bios or credentials
- Thin, duplicated content across office locations
- Missing LegalService schema
Implementation checklist
- Create a page per practice area with real depth
- Add author bios with credentials and photos
- Implement LegalService schema
- Build location pages only where you have a real office
- Earn authoritative legal backlinks
Schema tip
Use LegalService / ProfessionalService schema with named author and FAQ schema per practice area.
Internal linking tip
Link practice-area pages to related case studies and FAQs authored by the named solicitor.
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