Broken Internal Links

Links pointing to pages that 404, wasting authority and frustrating users.

Medium priority · Site Architecture

What it is

A broken internal link points to a URL that no longer exists (404) or redirects. Each such link leaks PageRank meant for a real page.

Why it matters

Broken links waste crawl budget, erode internal authority flow, and create dead ends that hurt UX and conversions.

How to fix it

Crawl for 404s, then restore the target or update the link to a live relevant alternative. Add 301s for moved content and monitor for new breakages weekly.

What our AI checks

Our engine flags pages with dropped impressions that may indicate lost internal links and recommends relevant live pages to link to instead.

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