Broken Internal Links
Links pointing to pages that 404, wasting authority and frustrating users.
What it is
A broken internal link points to a URL that no longer exists (404) or redirects. Each such link leaks PageRank meant for a real page.
Why it matters
Broken links waste crawl budget, erode internal authority flow, and create dead ends that hurt UX and conversions.
How to fix it
Crawl for 404s, then restore the target or update the link to a live relevant alternative. Add 301s for moved content and monitor for new breakages weekly.
What our AI checks
Our engine flags pages with dropped impressions that may indicate lost internal links and recommends relevant live pages to link to instead.
Find your biggest SEO opportunities in minutes
Upload your Google Search Console export and AI hands you a prioritised roadmap — lost clicks, CTR gaps, revenue leakage, and exactly what to fix first. Your first analysis is free.