Poor Anchor Text
Generic anchor text like "click here" gives Google no topical signal.
What it is
Anchor text is the clickable text of a link. Generic anchors ("click here", "read more") pass little relevance, while descriptive anchors tell Google what the target page is about.
Why it matters
Descriptive internal anchor text is one of the strongest on-site relevance signals. Poor anchors leave ranking intent on the table.
How to fix it
Rewrite generic anchors to descriptive, keyword-relevant phrases that describe the destination. Avoid over-optimising — keep it natural and varied.
What our AI checks
Our engine suggests descriptive anchor text for every internal linking opportunity it identifies from your data.
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