Keyword Cannibalization
Multiple pages target the same keyword and compete with each other.
What it is
Cannibalisation happens when two or more of your pages fight for the same query. Google may rotate which ranks, none ranks well, or the wrong page wins and converts poorly.
Why it matters
Splitting authority across competing pages means each ranks lower than a single focused page would. It also confuses internal linking and analytics.
How to fix it
Map each keyword to one primary page. Merge overlapping pages, 301 the weaker to the stronger, or differentiate by intent. Use canonicals and internal links to declare the winner.
What our AI checks
Our engine groups keywords appearing across multiple page URLs in your export and flags cannibalisation risk with a recommended primary page.
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