Missing Meta Description
No description tag, so Google auto-generates a snippet you can't control.
What it is
The meta description is the short text under your title in the SERP. Without one, Google pulls text from your page — often suboptimal.
Why it matters
A well-written description boosts CTR by previewing value. Missing descriptions mean missed clicks, especially on brand and keyword queries.
How to fix it
Write a unique 150-155 character description per page that includes the primary keyword and a reason to click. Avoid duplicates.
What our AI checks
Our engine lists pages missing or duplicating meta descriptions and generates optimised, length-checked alternatives.
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