Unoptimised Images
Oversized or unencoded images slowing your pages and burning LCP.
What it is
Serving full-resolution JPEGs/PNGs without compression, modern formats, or responsive sizing is the single biggest cause of slow pages and poor LCP.
Why it matters
Heavy images dominate page weight, wreck LCP and INP on mobile, and waste bandwidth — directly hurting rankings and conversions.
How to fix it
Convert to WebP/AVIF, compress lossy, set width/height attributes, lazy-load below-the-fold images, and serve responsive srcset sizes. Use a CDN or image optimizer.
What our AI checks
Our engine flags pages whose performance gaps are image-driven and generates an image-optimisation task for the dev team.
Find your biggest SEO opportunities in minutes
Upload your Google Search Console export and AI hands you a prioritised roadmap — lost clicks, CTR gaps, revenue leakage, and exactly what to fix first. Your first analysis is free.